Join Us for Some Expert Opinions at a String Sesh!

Bounce Rates Aren't Inherently Good or Bad -- Learn how to Evaluate Them in Context

When it comes to analytics by which to judge marketing campaigns, bounce rate is one of the first to come to mind. But it's not a one-size-fits-all metric. A few things to think about:

 

  • Develop benchmarks for individual traffic sources and landing pages, rather than aiming for a sitewide metric
  • If conversion rates are high, low bounce rates may not be worth worrying about
  • Simplify each landing page experience around your goal

Join String Automotive's Director of Search and Analytics, Matt Kolodziej, for an informal hangout session. We'll talk about the topic for about 20 minutes, then field your questions...send some on ahead of time if you'd like us to take a look at your existing creative or market for feedback!

 

What: String Sesh Hangout Session

When: Tuesday, April 28th, 1-2 PM EST

Where: Online, through Zoom.us (login details to come)


We can't wait to hang out with you!

 

 

Reserve Your Spot Today