Conversion Clinic: Calculating Value Per Page

What's the single best yardstick to determine the success of your online marketing efforts?

If Value Per Page isn't on your short list of key marketing metrics, you're missing out on a powerful tool to evaluate your marketing budget and strategy. 

 

It's important to monitor website traffic trends, of course, but more important is focusing on conversions that have predictive value in terms of leading to a sale.  This downloadable eBook will help you figure out:

 

  • Why VDPs aren't the most reliable indicator of online marketing progress
  • Which conversions are important to track and which are just white noise
  • How to calculate Value Per Page, and why it's an important tool when it comes to allocating marketing dollars

Interested in learning more about how to put data to work in your dealership?  Check out our recent webinar on the topic, attend our upcoming workshop Big Data in the Big Easy, or contact us at (901) 352-1DPS.   

Download the eBook Now!