Why VDPs are OUT and Value Per Page is IN
If Value Per Page isn't on your short list of key marketing metrics, you're missing out on a powerful tool to evaluate your marketing budget and strategy.
It's important to monitor website traffic trends, of course, but more important is focusing on conversions that have predictive value in terms of leading to a sale. This downloadable eBook will help you figure out:
Interested in learning more about how to put data to work in your dealership? Check out our recent webinar on the topic, attend our upcoming workshop Big Data in the Big Easy, or contact us at (901) 352-1DPS.